PROCESS
If you made your own skincare, bet you’d make it like this.
Artisanal Eastern European beauty. Small batches only.
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We grow and harvest our own plants in Romania, at the exact moment their active compounds are at their highest concentration. Timing isn’t a detail. It’s the formula.
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We formulate at the source, processing plants within hours of harvest to lock in compounds that start fading the moment a plant is cut. No shipping across the world to mass factories. No degradation.
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Most drying uses heat because it’s fast. But heat destroys what makes a plant worth using. We dry slowly, in ventilated shade –– every nutrient preserved, not sacrificed for speed.
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Our plants macerate (soak) in botanical oil for weeks, not a couple hours. This transfers all active compounds into the oil that becomes our formula. No shortcut produces the same result.
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We extract essential oils through hydrodistillation –– steam moving through a fresh plant to capture its real scent. What comes out is concentrated, complex and completely natural.
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When Miunáe reaches you, nothing has been lost. Vitamins, antioxidants, flavonoids, natural scent profiles –– intact. That’s what you’re putting on your skin.
Our latest harvest.
Romanian mountains, sun‑flooded plains, ancient forests. Our plants grow stronger month after month, and we make what we can, all by hand. When a batch is gone, it’s gone. Every season sets its own terms. We happily oblige. How could you argue with this ––
We grow our own plants. And know them by heart.
We cultivate and harvest in Romania ourselves, at peak bloom and peak potency. When plant compounds are at their highest concentration is exactly when we pick them –– even if it’s the middle of the night. Getting the window right matters more than most brands will ever know or admit.
Reality is, most brands source botanicals from suppliers; cheapest price wins. They have no idea if the plant was nourished before it became an ingredient. We do, because we’re there. Our land, our plants, our clocks tracking their schedules.
A good ingredient is nothing if it’s not in expert hands. Just ask every master chef in the world.
We preserve what took months to build. All of it.
Maceration is our superpower. It’s the process of soaking plant material (flowers, roots, leaves) in a carrier oil for weeks. The plant is given all the time it needs to slowly release its compounds into the oil: vitamins, antioxidants, actives.
Industrial skincare doesn’t do this. The process is too slow, too expensive. So brands use standardized extracts: isolated compounds, processed in hours, stripped of the complexity that actually makes the plant powerful.
The difference is in what your skin receives. With Miunáe, you get the layered chemistry of a plant as it exists in nature. Not a small extract.
We capture real aromas. Without heat damage.
Hydrodistillation is steam, time and the plant. Nothing fake, nothing forced.
Steam passes through the plant, loosening its volatile aromatic compounds and carrying them upward. As that vapor cools and condenses, it separates –– water on one side, a pure essential oil on the other. No solvents. No heat high enough to scorch the chemistry. No additions.
What collects is the plant’s actual aromatic profile. Dozens of minor compounds, distilled in-house while at their peak. For natural, unexpected and incomparable scents.
We don’t let plants waste away. Or get jet lag.
Botanicals like Rosehip, Sea Buckthorn and Lavender begin losing active compounds the moment they’re harvested. Waiting too long degrades what makes them worth using in the first place.
We formulate where our plants grow, most often within hours of harvest. Vitamins, antioxidants and natural scent profiles go into your bottle at their most powerful. No unnecessary intermediaries, no factories on the other side of the world, no weeks in a shipping container.
Fewer steps. No time wasted. More of what the plant actually made, reaching you at its freshest.